Aishwarya Soni

Welcome

Aishwarya Soni - Cinematographer | Producer
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A starry-eyed millennial with a passion for visual content and bringing creative ideas to life.

Aishwarya Soni

I am a social first content creator.

My philosophy of creating content is to integrate my experience in video production with that in marketing to create brands, tell stories, and connect people. Over the years, I have developed a knack for making videos and an eye for marketing. I have evolved from creating 3-hour long films to 30-min short films to 2-minute commercials to 10-second micro-content on Instagram.

Videos Created

Happy Clients

Marketing Campaigns

Creative Skills

@theaishwaryasoni

I am an ardent believer in: Marketing connects to the mind, whereas films connect to the soul - a perfect amalgamation in the media ecosystem.

My Work

Street style interviews | Fun brand/product videos

Conceptualized, shot, and edited videos for several brands and influencers

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Social Cuts | Product Videos | Campaigns

Produced, directed, strategised, and edited videos for several brands and influencers

Personal Branding | A day in the life

Created shows and vlogs for personal brands, and produced & edited podcasts, and distributed clips on reels, tiktok, youtube shorts, and linkedin

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Vlogs | Music Videos | Event Aftermovies | Shows

Conceptualised, shot, edited, and directed several Youtube videos for several artists, institutions, and brands

View My Work

All Projects Marketing Campaigns

My Journey

2015

From PPTs to Multimedia Presentations

Always found powerpoint presentations monotonous and less engaging. For the first time, I tried my hands on video editing while making a pres on The Swachh Bharat Abhiyan by our PM Narendra Modi.

2016

Entry into Bollywood & Business School

Got enrolled into one of the best business schools of the country to learn marketing, and at the same time into the centre of the country’s film industry - Bollywood, Mumbai.

2017

Shift from Films to Ads

As much as I enjoyed being on film sets, this one time I got recommended for a Netflix advertisement in the capacity of an Assistant Director. I instantly fell in love with the world of ads, and so I explored more.

2018

Barter with Ad-Agencies

Having worked on sets of ad-films, I was now curious to explore the other side of it, which is, marketing, strategy, client servicing. So that summer, I approached one of the best ad-agencies and made a barter: I make videos for their client, and in exchange, they teach me marketing.

2019

Influencer Marketing Influx

Seeing influencers create numerous video content daily and generating traction for brands, especially on Instagram & Tiktok, I added two plus two and entered this world of influencer marketing.

2020

Producer/creator of videos & brands

Today I do what I love. I manage brands on social media, strategise as well as create videos for them. Videos are the next big thing - is what I had heard 5 years ago. This still stays true, and will continue to be.

2015

2016

2017

2018

2019

2020

Happy Clients

There are few people who know it all, few who know nothing, and then there's a third kind - who make their way up by learning it. I have always known Aishwarya as someone who wouldn't be hesitant to not know and learn if needed. And I loved working with such a young chap who always was a seeker and a believer. Aishwarya has been a very integral part of my production house, and has worked very diligently on all the projects.

Jay Bodas

Managing Director, Dil Se Films

Aishwarya Soni was a great addition to our team. He is extremely organized and a quick learner. Being great at communication & building relationships, all campaigns were executed smoothly from his end. During his initial days itself, he could be trusted with the bigger campaigns. His skills in production further added to his competence while completing a task.

Renita

Group Account Manager, NoFiltr Social

Aishwarya Soni is an impeccable young talent. Not only is he sincere with his work but is also extremely reliable and a people's person. He assisted me as a talent manager for Tillotama Shome for a Tata Salt ad campaign. He was hands-on, efficient in coordination with the production house and the talent on creatives, legal and finances. He ensured red flags were raised with me at the right time and he handled all stakeholders involved like a pro. He was to ensure a smooth shoot and he did his job really well.